Even after talking to [in-store promoters], I still turn to Google to make sure I’m choosing a product that works for me.” — Shah, 24, MYIt’s not an uncommon scenario — 80% of industry list Indonesians change their minds along their purchase journeys after consulting their smartphones. Shah, a 24-year-old shopper we spoke to from Kuala Lumpur, still relies on Search after speaking to in-store promoters. “Promoters are trained; they know what’s inside the product, the industry list exact ingredients, and how it will help me. But even after talking to them, I still turn to Google to make sure I’m choosing a product that works for me.
”When in-store shoppers grab their smartphones for quick reassurance, make sure your brand is present in their search results with clear price points and industry list compelling benefits. 5) Stay connected after the sale Digital continues to play a big role after buying. After making a purchase, around 45% of SEA shoppers go online to find more information on the product, leave reviews about their product or experience, or get the most out of their industry list purchase (such as looking up recipes, how-to videos, or styling guides). On average, more than 1 in 3 of those shoppers use Google Search.
Think with Google Share After visiting a store to buy ingredients for a new dish, Lisa, 42, from Manila, said she watches YouTube videos at home to find new industry list recipes, suggestions, and inspiration. “Sometimes I go home to search on Google for new dishes I can create with the ingredients I have. YouTube also recommends dishes I can make using ingredients I have in my cupboard. It makes me feel inspired to try new things!" Don’t get complacent after the sale — that’s when retailers can follow up to build brand love and inspire loyalty from new customers. To industry list keep past shoppers coming back for more, it’s important to follow up and continually find new, meaningful ways to stay connected. The path to driving offline sales starts online.