As more people in SEA use their smartphones as personal shopping assistants, retailers have a ripe opportunity to engage a wider audience industry list beyond their four walls. But without a digital-first strategy, brands risk being overlooked by potential customers and losing sales to savvier competitors. Stay ahead by ensuring your mobile presence and site speed are up to par, and continue experimenting with new digital strategies to engage shoppers in industry list the right moments. Methodology From January to March 2019, Google partnered with Quantum Consumer Solutions to conduct 125 in-depth interviews with a pre-task exercise across six markets in SEA.
Indonesia, Singapore Vietnam, Thailand, Philippines, and Malaysia — covering both rural and urban areas. From April to June 2019, Google partnered with Ipsos to conduct 13,600 online and offline surveys in the same markets. Respondents were smartphone industry list owners aged 18+ with internet access who purchased in the category in the past three months. In a country that boasts 500 million active internet users and ranks No. 2 in the world for internet usage,1 the industry list majority of Indian travelers rely heavily on digital channels to research their trips. But the proportion drops when it comes to booking online.
We conducted a study to find out how online and offline channels influence their travel decisions, and what marketers can do to better cater to their needs. From industry list the business executive flying every month and staying in five-star hotels to the family taking a bus across the country to celebrate a relative’s wedding, Indians are now more willing to spend on travel, based on our research conducted in partnership with Bain & Company. By 2021, domestic and industry list international travelers are expected to spend $136 billion, up from $96 billion in 2018. It is projected that $24 billion of the additional spending will be made online.