Turn, that database is full of other businesses and it's easy to see how they will differ from consumers. They might list the name of an individual but that name could represent a much larger organization. There are some cases though when an exception would seem to appear. These are mailing lists containing only names of private and individual professionals. A few examples would be financial advisors, lawyers, doctors or any other high-end profession. A mailing list that purely contains.
Just these individuals can possibly lead executive list one to believe that it might be not that much different from a mailing list of consumers. It doesn't matter whether you think that's a good thing or bad thing. It is still mistaken. You do not want to send a message that reads too much like a commercial brochure. On the other hand, you shouldn't disqualify the entire list just because you'll be marketing to a single individual. Individual professionals still demand the same, extensive sales process.
Required to qualify B2B sales leads and succeed in appointment setting. When mailing a professional individual, the message should be no more different than one you would send to a decision maker or a business owner: Needs - Approaching a professional from a B2B angle means learning about their business needs. That's one difference between consumers and businesses. The things that you're trying to get them interested in should involve matters relating to their job.